Privacy Policy

This Privacy Policy applies to all information collected when you use our game, Apex Fishing. In this Policy, "personal data" refers to any information—whether electronic or otherwise—that relates to an identified or identifiable individual, including but not limited to your name, user ID, device ID, and contact information. This Policy explains in detail how we collect, use, store, share, and disclose your personal data and outlines your rights and choices regarding our data processing practices.

We collect information in the following categories. Key concepts are explained within the text for clarity:

We process your personal data in strict compliance with applicable laws and for the following purposes:

• Service Provision and Optimization
  • Purpose: To ensure you can register, log in, and use all features of the game and to continuously improve user experience and system performance.
  • Legal Basis: Necessary for the performance of our contract with you and our legitimate business interests.
• Security
  • Purpose: To verify your identity, prevent fraud, monitor abnormal activities, and safeguard both the platform and our users.
  • Legal Basis: Based on our legitimate interests and our legal obligations.
• Customer Support
  • Purpose: To promptly address your inquiries, complaints, and feedback, ensuring effective customer service.
  • Legal Basis: Necessary for contract performance and our legitimate interests.
• Data Analysis and Research
  • Purpose: To analyze data—including user names, user IDs, and device IDs—for statistical purposes, data mining, and product improvement.
  • Legal Basis: Based on our legitimate interests, provided that such processing does not adversely affect your fundamental rights.

We use multiple methods to collect your data, ensuring its comprehensiveness and accuracy:

• Direct Provision
  • Information you enter directly when registering, completing surveys, contacting customer support, participating in promotions, or managing your account (e.g., user name and contact details).
• Automatic Collection
  • Data automatically recorded via our internal systems using technologies that capture device information, user behavior, network data, and push notification records.
    • Explanation: These methods enable us to provide seamless service and perform internal data analysis for product improvement and security.
• Third-Party Integration
  • We currently use the Facebook SDK, which enables Facebook Login and collects anonymized application usage events through App Events.

  Note: Data collected via the Facebook SDK is processed by Meta Platforms, Inc. for analytics and service optimization. You may review Facebook's data usage practices at Facebook Privacy Center.

  Users have the right to control what information is shared with us via Facebook's user privacy settings.

We may disclose or share your personal data under specific circumstances. Details are provided below:

• Third-Party Products and Links
  • We currently integrate the Facebook SDK for account login and in-app analytics purposes.
  • Therefore, no additional data is collected via third-party links.
• Third-Party Logins
  • Our game supports Facebook Login, which enables users to authenticate using their Facebook account. This function is provided through the Facebook SDK, and any login data is managed under Facebook's platform policies. Users can view and modify their login permissions via Facebook.

We retain your personal data in accordance with legal requirements and our business needs:

• Retention Principles
  • Data is retained only for as long as necessary to achieve the purposes outlined in this Policy or as required by law.
• Data Retention Categories and Periods

Data Type	Retention Period	Explanation
Account-related data	Retained until account deletion or expiration of statutory retention period	Includes registration data and associated account details
Automatically collected data	Anonymized after use for statistical analysis; not used for identifying individuals thereafter	Includes statistical data and log records, anonymized after purpose fulfillment
Security logs and error reports	Retained for a fixed period as needed for security monitoring and investigation	Ensures effective tracking of security incidents and technical issues

• Deletion and Anonymization
  • When data is no longer needed, we use technical measures to securely delete or anonymize it, ensuring that the data can no longer be used to identify you.

Under applicable data protection laws, you have the following rights:

• Right to Access
  • You may request access to all personal data we hold about you.
• Right to Correct
  • You may request that we update or correct inaccurate or incomplete information.
• Right to Delete
  • You may request deletion of your personal data when it is no longer necessary or when required by law (note that deletion may affect some game functionalities).
• Right to Restrict Processing
  • You may request limitations on the processing of your data under specific circumstances.
• Right to Data Portability
  • You may request your data in a structured, commonly used, and machine-readable format and have the right to transfer it to another service provider.
• Right to Withdraw Consent
  • If data processing is based on your consent, you may withdraw it at any time, without affecting the lawfulness of prior processing.
• Marketing Preferences
  • Since this game does not involve any advertising or marketing, no specific marketing choices are required; however, you can choose whether to receive product updates and customer support notifications.

How to Exercise Your Rights:
Please submit your requests via the contact information provided in Section 12. Ensure you include sufficient identity verification details so that we can process your request promptly.

We implement strict technical and administrative measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction:

• Technical Measures
  • Data Encryption: We use SSL/TLS encryption for data transmission and storage.
  • Access Control: Access to data is restricted to authorized personnel and is regularly reviewed.
  • Firewalls and Intrusion Detection: We employ firewalls and intrusion detection systems to monitor and prevent unauthorized access.
• Administrative Measures
  • Internal Security Policies: We have established comprehensive data security management protocols and conduct regular security audits and risk assessments.
  • Employee Training: Our employees receive periodic training on data protection and security best practices.
  • Incident Response: In the event of a data breach or security vulnerability, we promptly take remedial action and notify affected users and relevant authorities as required by law.

• Applicable Age
  • This game is intended for users aged 13 and above. We do not knowingly collect personal data from children under 13.
• Protection Measures
  • If we detect that personal data from a child under 13 has been provided without parental consent, we will take immediate steps to delete or restrict such data.
• Parental Guidance
  • If you are a parent or guardian and believe that your child's data has been collected without your consent, please contact us immediately so that we can implement additional protective measures.

• Policy Updates
  • We may update this Privacy Policy from time to time in response to business, legal, or technological changes.
• Notification Methods
  • Any updates will be communicated via in-game notices, our official website, or email, with clearly marked changes.
• User Consent
  • Your continued use of the game signifies your acceptance of the updated Privacy Policy.

For residents of certain North American states (including but not limited to California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia) and specifically for California residents, we provide the following additional information:

• Scope
  • This section applies to users residing in the aforementioned states, particularly California, in strict compliance with the California Consumer Privacy Act (CCPA) and other applicable state laws.
• Additional Rights and Choices
  • You have the right to request detailed information about the types of personal data we collect, how it is used, and with whom it is shared.
  • You may request deletion of your personal data (noting that deletion may affect certain game functionalities).
  • You have the right to opt out of the use of your personal data for further analysis (we only share user name, user ID, and device ID for internal analysis).
  • You have the right to receive a copy of your data and to have it transferred to another service provider.
• Complaints and Appeals
  • If you believe our data processing practices violate applicable state laws, you have the right to file a complaint with the relevant regulatory authority or seek legal recourse.